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Marketing

IDEAS

Ideas are the life blood of any business venture. Being original is not always a necessity. Being able to recognize profitable trends in a specific market is. Analyzing and understanding how consumers of a specific product interpret value and then using that knowledge to add value to a given product is essential.

Being able to identify working strategies can be as simple as looking at the amount of dollars being spent on advertising. But the real key is to understand the fundamentals that are driving the sales behind a successful competitors advertising efforts. And once you understand the core fundamentals of any given campaign you more often than not have a working road map that often yields it's self to becoming a replicable strategy that can be expanded upon or carried into different markets.

And the parallel I like to draw to a working marketing and advertising campaign is similar to that of an oil derrek. Because once you have struck oil and have a good functioning campaign a dollar spent can be two dollars earned. Good campaigns can often function independently for years if the market has been tapped at a rich source and can continue to yield returns day after day.


INFORMATION

Good information relative to your product is the brick and morter of bridges in the world wide web. For shoe string budgets it can be your most valuable assett.

Sites generating ad revenue are frequented because specific information is available. And most importantly that information is always new and always current. If you want the highest visibility in your area, consolidate a wide range of information relative to your market into a single solitary source and update it as frequently as possible.

I trade stocks. When my portfolio for the day is green I leisurely check the price of gold, silver and the dollar index. If it is red I go to CNN Money where I can usually obtain answers as to why my stocks are down.

I believe there is predictability in markets you are familiar with. Successful trading is similar to endurance training. If I leave a given market . . . say oil where I am staying current on news in the Middle East it takes time watching the market to know when to come back and what position to take.

Read About Writing Good Web Content

ROI Assumption: 441.64%

  Jan Feb March April May June July Aug Sept Oct Nov Dec
Loan: $150,000.00 $98,000.00 $73,000.00 $101,328.00 $158,820.00 $218,476.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Advertising: $0.00 $0.00 $20,000.00 $30,000.00 $40,000.00 $50,000.00 $60,000.00 $70,000.00 $80,000.00 $90,000.00 $100,000.00 $100,000.00
Units Sold: 0 0 883 1325 1767 2208 2650 3091 3533 3975 4416 4416
Sale Value: $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00
Revenue: $0.00 $0.00 $88,328.00 $132,492.00 $176,656.00 $220,820.00 $264,984.00 $309,148.00 $353,312.00 $397,476.00 $441,640.00 $441,640.00
Office: $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $6,000.00 $6,000.00 $6,000.00 $6,000.00
Salaries: $8,000.00 $8,000.00 $8,000.00 $8,000.00 $8,000.00 $8,000.00 $30,000.00 $30,000.00 $40,000.00 $80,000.00 $100,000.00 $100,000.00
Product: $22,000.00 $0.00 $0.00 $0.00 $22,000.00 $0.00 $0.00 $0.00 $22,000.00 $22,000.00 $44,000.00 $44,000.00
Misc: $10,000.00 $10,000.00 $15,000.00 $20,000.00 $25,000.00 $30,000.00 $35,000.00 $35,000.00 $40,000.00 $40,000.00 $50,000.00 $50,000.00
Legal: $10,000.00 $5,000.00 $15,000.00 $15,000.00 $20,000.00 $20,000.00 $20,000.00 $20,000.00 $20,000.00 $20,000.00 $25,000.00 $25,000.00
                         
Cash on Hand: $98,000.00 $73,000.00 $101,328.00 $158,820.00 $218,476.00 $329,296.00 $334,780.00 $486,928.00 $632,240.00 $771,716.00 $888,356.00 $1,004,996.00
Cost: $52,000.00 $25,000.00 $60,000.00 $75,000.00 $117,000.00 $110,000.00 $147,000.00 $157,000.00 $208,000.00 $258,000.00 $325,000.00 $325,000.00
Net Income: -$52,000.00 -$25,000.00 $28,328.00 $57,492.00 $59,656.00 $110,820.00 $117,984.00 $152,148.00 $145,312.00 $139,476.00 $116,640.00 $116,640.00
ROI: -100.00% -100.00% 47.21% 76.66% 50.99% 100.75% 80.26% 96.91% 69.86% 54.06% 35.89% 35.89%
Annual Revenue: $2,826,496.00
Annual Cost: $1,859,000.00
Annual Net Income: $967,496.00
Executive Salary: $428,000.00

ENGAGEMENT

So you are actively enganging the market and expending resources "proving a well". This is a high stress times. There is uncertainty when entering uncharted waters. Even with proven formulas for success.

This section is general information. If your a potential client of mine I already have experience proving wells in your market. If your interested in hiring me to enter territory I have not charted it is important for your to understand there is some risk.

At ths point in time you are exposed to a potentially unknown degree of risk expending resources to develop materials to test the market.

I wish to avoid entering this stage without first knowing where pay dirt lies. If you do approach me to help you tap an unfamiliar market. I can guarantee you I will aid you with my experience in analyzing the market. I also have experience with captains willing to cling to a sinking ship.

If I have contacted you. It is because I know where the oil lies and am intersted in bringing it to the surface and forging a profitable relationship.


OPTIMIZATION

Making Money without Spending Cash on Advertising

Correct optimization of a website can be a long winded task. I hand code html and have left two examples below

Quick and Dirty:

It may not look like much and be a bit difficult to understand. But this is a good start and will aid in people's ability to find you and your products. It is also necessary to build links into your website to increase your positive page ranking with google. Much of this also falls into a category I consider to be "Sweat Equity."


VERIFICATION

So Your Advertising is Profitable

So you have launched a campaign, verified it is making money and you have a decent idea as to your ROI. Now comes an important step. Tracking and verifying the success of your additional efforts and "sweat equity" through tracking software.

How many inbound links do you have from outside sites? How much revenue is being spent? How much is coming in? Is your time paying for it's self?

Can you at this stage verify your organic search visibility? Can you see positive and verifiable forward progress in your page ranking?

Are you able to identify additional markets where your competitors are? Can you use your new yardstick to determine about how much their spending in advertising and about how profitable a new potential market may be?


ANALYSIS

So Your Advertising is Profitable

So you have launched a campaign, verified it is making money and you have a decent idea as to your ROI. Now comes an important step. Tracking and verifying the success of your additional efforts and "sweat equity" through tracking software.

How many inbound links do you have from outside sites? How much revenue is being spent? How much is coming in? Is your time paying for it's self?

Can you at this stage verify your organic search visibility? Can you see positive and verifiable forward progress in your page ranking?

Are you able to identify additional markets where your competitors are? Can you use your new yardstick to determine about how much their spending in advertising and about how profitable a new potential market may be?

If you have made it here and verified profitability it is not time to just sit back and count your money. It is time to be pro-active and aggressive in re-investing that income to expand your efforts and tap additional wells.


TESTING

Coasting Into New Markets

This is when the process really becomes fun. You have an idea as to what your profit margin is. You have successfully entered the market so from here out all you can do is get better and improve. The word Testing here is not specific to testing your existing market or further analyzation of working materials. If you get here, then your ready to test new markets.

What does it mean to test a new market? Let's look at the definition of the word "market". A market is "A regular gathering of people for the purchase and sale of provisions, livestock, and other commodities.". Think about one of those Farmer's market's you may go to over the weekend. You set up your fruit stand and are making money.

So what would be your next step if you wanted to make more? To Look for more Farmer's Markets and build more fruit stands. So whether your doing google PPC advertising or have banner ads working on a site. You simply have to locate similar markets especially where your competitors lie and elbow your way in.


DEVELOPMENT

Becoming a Bigger Player

I love this photo when it comes to demonstrating my point. Look at the similarity of housing and the urban sprawl. Likely a real estate developer wen't through the first steps of my I N N O V A T E anagram found a working model and strategy and just reproduced it over and over sopping up every last bit of real estate he could.

This is obviously the ultimate goal of any business man to reach this height. Some of the biggest business men in history started working out of their garages. What set them apart was their ability to recognize a lucrative market, take action, enter and then expand.

I believe good marketing and advertising is a similar process to just about any business venture out there. You drill a well, look for opportunities and expand.

While I am just 31 years old I have had my hands on all aspects of this process. Have reached pay dirt in specific fields. And now I am looking to take my business and expand.